Run World Kindness Day and Thanksgiving on Empuls: an admin playbook

World Kindness Day and Thanksgiving are two weeks apart, which makes November the easiest month of the year to get people saying thank you. This guide shows you how to use Empuls to start with small acts of kindness on the 13th and build up to a big thank-you on Thanksgiving, with ready-made assets you can use straight away.

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What you’ll do

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1. Give your platform a warm, grateful look

A seasonal look is the first thing employees see when they log in, and it reminds them to say thanks. Use the Kindness Day banner for the whole campaign. It has the greeting in the centre, so it works for any organisation. Download the banner (PNG).

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Theme colours

This harvest theme is designed to go with the banner, so you can keep it on for the whole campaign. How to do it

1. On Tuesday, November 10, upload the Kindness Day banner as your home or dashboard banner and apply the colours above.
2. Switch both back on Monday, November 30.

Learn how to change the theme colours, logo and banners in Branding.

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2. Launch kindness and gratitude recognition

Seasonal awards give people a warm, low-effort reason to recognise each other. Launch one core value and two spot awards, each with its own badge: one for Kindness Day, one for Thanksgiving. Download each badge from its card and use the description shown on it. How to do it

1. Create Kindness in Action as a core value so employees can tag it in any recognition.
2. Create Kindness Catalyst as a peer-to-peer spot award. It needs no budget, so anyone can give it.
3. Create Grateful For You as a spot award for managers and leaders, with points from their budget.
4. Upload each badge image and add the description shown above.
5. Announce Kindness in Action and Kindness Catalyst on Tuesday, November 10. Announce Grateful For You on Monday, November 16.

Learn how to create awards and core value cards in Set up awards and core values.

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3. Open a Thank You Wall on the social feed

One thread that runs from Kindness Day to Thanksgiving gives everyone a reason to post, comment and react, and it links back to your awards. Download the Kindness Challenge post (PNG). Caption to paste How to do it

1. Post the image with the caption on Friday, November 13.
2. Use @group to bring in whole teams, departments or locations.
3. Use Spotlight to feature the most heartfelt posts each week.
4. Nudge the thread again on Monday, November 23 with a Thanksgiving reminder, and give Grateful For You awards in the same thread.

Learn how to post to groups, tag with @group and create a Spotlight in Social intranet.

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4. Say thanks with Thanksgiving gifting and reward points

Turn appreciation into something people can enjoy. Send gift cards, gourmet hampers, merchandise or experiences from 10M+ rewards across 30+ categories, or add reward points people can redeem for what they like.

1. Pick a Thanksgiving-friendly reward: gourmet hampers, food delivery, home and kitchen or experiences.
2. Send it to Grateful For You recipients and the most-loved Thank You Wall posts.
3. Consider a small budget for managers to thank their teams before the holiday.

Learn how to create and send gifts in Gifts.

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5. Thank everyone at once with bulk rewarding

If you want every employee to feel included, send a Thanksgiving thank-you to everyone in one go.

1. Choose who to reward: target by department, location or business unit, or upload a CSV.
2. Pick the reward or points amount and add a short thank-you message.
3. Schedule it for Wednesday, November 25, so it lands before the Thanksgiving break.

Learn how to target recipients with audience filters or a CSV in Send gifts manually, and how to pick a delivery date in Scheduled gifts.

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Suggested plan

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Checklist

• Kindness Day banner and theme colours applied
• Kindness in Action core value created
• Kindness Catalyst and Grateful For You awards created with badges
• Kindness awards announced on the social feed
• Thank You Wall posted on November 13
• Grateful For You announced
• Best posts spotlighted
• Thanksgiving gifts sent
• Bulk reward sent (optional)
• Banner and colours switched back on November 30

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Download the toolkit

Every asset in this guide is ready to use. Click Download on any card to save it.