Run Halloween on Empuls: an admin playbook

Halloween week is one of the easiest moments of the year to get people logging in, posting and recognising each other. This guide shows you how to use Empuls to turn it into a week of real activity, with ready-made assets you can use straight away.

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What you’ll do

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1. Give your platform a Halloween look

A seasonal look is the first thing employees see when they log in, and it tells them something is happening this week. Change three things for the week: the banner, the theme colours and, optionally, your logo. The Halloween banner at the top of this page has the greeting in the centre, so it works for any organisation. Download the banner (PNG, 2600 × 456).

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Theme colours

These colours are picked from the banner, so the whole platform matches it. How to do it

1. Upload the Halloween banner as your home or dashboard banner.
2. In your platform’s theme or branding settings, apply the colours above. If you’d rather keep your brand colours, just add Pumpkin as the accent.
3. Optionally, add a small pumpkin to your logo for the week.
4. Switch everything back on November 1.

Learn how to change the theme colours, banners and logo in Branding.

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2. Launch Halloween recognition

Seasonal awards give people a fun, low-effort reason to recognise each other. Launch one core value and two spot awards, each with its own badge. Download each badge from its card and use the description shown on it. How to do it

1. Create Fearless Ideas as a core value so employees can tag it in any recognition.
2. Create Spooktacular Teammate as a peer-to-peer spot award. It needs no budget, so anyone can give it.
3. Create Costume Champion as a spot award for HR or your culture team, with points from their budget.
4. Upload each badge image and add the description shown above.
5. Announce all three on the social feed on Monday so people know they exist.

Learn how to create awards and core value cards in Set up awards and core values.

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3. Run a Costume Parade on the social feed

A single themed thread gives everyone a reason to post, comment and react, and it links back to your awards. Download the Costume Parade post (PNG, 1080 × 1080). Caption to paste How to do it

1. Post the image with the caption on Tuesday.
2. Use @group to bring in whole teams, departments or locations.
3. Use Spotlight to feature the best entries through the week.
4. On Friday, give the winners the Costume Champion award in the same thread.

Learn how to post to groups, tag with @group and create a Spotlight in Social intranet.

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4. Send treats with curated gifting and reward points

Turn recognition into something people can enjoy. Send gift cards, sweets, merchandise or experiences from 10M+ rewards across 30+ categories, or add reward points people can redeem for what they like.

1. Pick a Halloween-friendly reward: sweets and snacks, food delivery, movie nights or experiences.
2. Send it to Costume Parade winners and Costume Champion recipients on Friday.
3. Consider a small treat for managers to give their teams during the week.

Learn how to create and send gifts in Gifts.

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5. Reward everyone at once with bulk rewarding

If you want every employee to feel included, send a Halloween treat to everyone in one go.

1. Choose who to reward: target by department, location or business unit, or upload a CSV.
2. Pick the reward or points amount and add a short Halloween message.
3. Schedule it for Friday so it lands before the weekend.

Learn how to target recipients with audience filters or a CSV in Send gifts manually, and how to pick a delivery date in Scheduled gifts.

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Suggested plan for the week

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Checklist

• Halloween banner uploaded
• Theme colours applied
• Fearless Ideas core value created
• Spooktacular Teammate and Costume Champion awards created with badges
• Awards announced on the social feed
• Costume Parade thread posted
• Best entries spotlighted
• Winners awarded and treats sent
• Bulk reward sent (optional)
• Banner and colours switched back on November 1

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Download the toolkit

Every asset in this guide is ready to use. Click Download on any card to save it.