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Empuls surveys let you collect structured feedback from employees at any point in the employee lifecycle or on any topic your organization cares about. This guide walks through every step of survey creation — from choosing a survey type and building your question set to configuring anonymity, selecting respondents, scheduling delivery, and sending reminders.
You need an Admin or Survey Admin role to create and manage surveys.

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Survey types overview

Empuls offers five categories of surveys:

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Running an eNPS or pulse survey

1

Navigate to the survey module

Go to Survey > Pulse and eNPS and scroll to the Employee Pulse Surveys card. Here you’ll see the default survey templates and any already-running campaigns.
2

Select a survey type

Choose either an eNPS Survey (single loyalty question) or a Pulse Survey (multi-question engagement assessment). Click Get Started on the template you want to run.
3

Run the survey

Click Run Survey at the top-right. From here you can adjust the survey period using the calendar, then proceed through the configuration steps below (Steps 7–10).

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Creating a custom pulse survey

If the standard templates don’t fully meet your needs, you can build a custom pulse survey from scratch or extend an existing template.
1

Open Browse Templates

Navigate to Survey > Pulse and eNPS, then click Browse Templates at the top-right.
Browse Templates button on the Pulse and eNPS surveys page
2

Choose your starting point

  • Select an existing template to customize, or
  • Click Create from Scratch > Create Your Own Pulse Survey
    Create from Scratch option to build a custom pulse survey
3

Name your survey

Fill in the survey name and purpose so respondents understand why they’re being asked to participate. Click Continue.
Survey name and purpose form fields with Continue button
4

Add questions

You have two options for building your question set:
Question builder with Choose from Question Bank and Add Question options
Option A — Question bank: Click Choose from Question Bank. Browse or search the curated library, then click Add to Survey next to each question you want to include. Click Back to Survey when done.
Question bank library with Add to Survey buttons next to each question
Option B — Create custom questions: Click Add Question and select a question type (see below). Fill in the question text, description, and settings, then click Add.
Add custom question dialog with question type selector and settings
5

Preview the survey

Click Preview Survey at the top of the screen to see how respondents will experience the survey. Review all questions before proceeding.
6

Click Continue

Once satisfied with your questions, click Continue to move to survey settings.
Completed question list with Continue button to proceed to survey settings
7

Configure survey settings

After building your question set, configure the survey-level settings.Anonymity — choose how to handle respondent identity:
  • Keep this survey anonymous — respondent identities are not collected or displayed in results.
  • Collect user information — respondent details are linked to their answers.
Anonymous surveys typically produce more honest feedback. Consider using anonymity for pulse and eNPS surveys to increase response accuracy.
Report and graph display — choose how survey results are visualized:
  • Percentage of positive responses — shows the proportion of favorable answers per question
  • Average score given by respondents — shows the mean rating across questions
8

Select respondents

You have three options for defining who receives the survey:
  • Invite everyone — select Invite Everyone to send the survey to all active users across the organization. This is the simplest option for company-wide surveys.
  • Custom selection — use filters or search to target a specific audience:
    1. Click the pen icon inside the respondent box.
    2. Click Filters and match a field (such as Department, Location, Business Unit, or Grade) to a value to define your audience.
    3. Optionally, add a condition based on date of joining by checking the box and entering the number of days.
  • Specific email addresses — paste or type the email addresses of the survey participants directly. Click Save and Continue when done.
If you use metadata filters with a date-of-joining condition, your scheduling options are limited to time and time zone only (no specific send date).
9

Set scheduling and frequency

One-time survey — send the survey once, either immediately or at a scheduled date and time.
  • Send now — invites go out as soon as you click Save.
  • Send later — specify the date, time, and time zone. Click Save.
Recurring survey — schedule the survey to run automatically at a defined interval. Select the frequency:Set the time zone for all scheduled sends. Click Save to activate the recurring schedule.
For bi-weekly surveys, the first survey run closes automatically before the second one begins. Configure how many days the invite remains open to control the survey window.
Setting reminders — under Set reminders for non-responders, click the Choose days for survey reminders dropdown and select one or more days after the initial invite was sent (from Day 1 to Day 30). Reminders are sent automatically to employees who haven’t completed the survey on the days you select.You can select multiple reminder days — for example, Day 2 and Day 5 will send two reminders.
10

Send the survey

Once all configuration is complete, click Send Invites. Respondents receive an email invitation with a link to complete the survey.

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Question types

Employees rate the likelihood of recommending the organization on a scale of 1 to 10. Responses are used to calculate your eNPS score.When adding an NPS question, fill in:
  • Metric measured — what you’re evaluating
  • Question — the recommendation prompt
  • Description — optional context for respondents
Employees rate a statement on a customizable scale — typically Strongly Disagree to Strongly Agree, but you can define your own labels.
  • Minimum 2 options, maximum 10 options
  • Labels are fully editable — click inside a label to rename it
  • Option labels can include images (upload one image per label; if you upload for one, you must upload for all)
  • Enable a “Not Applicable to Me” option if some questions may not apply to all respondents
  • Optionally collect follow-up text feedback when a respondent gives a negative or neutral response
Each Likert question can be linked to an Engagement Driver and Dimension for analytics reporting.
Employees write a free-text response of up to 1,000 words. Use this for open-ended feedback where you want qualitative detail.
  • Question text: up to 175 characters
  • Description: up to 3,000 characters
  • Mark as mandatory or optional
A shorter free-text input — ideal for quick comments or one-line answers.
  • Add the question and description
  • Check the box to make the question mandatory
Employees select one answer from a list of defined options. Available in the custom survey builder when creating surveys from scratch.

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Managing surveys

After launching a survey, you can manage it from the survey dashboard.

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Edit a custom pulse survey between runs

You can edit a custom pulse survey after a run ends and relaunch it with an updated questionnaire. Only the survey owner sees the edit option.
A custom pulse survey cannot be edited while it is running. The Edit survey option is hidden for active surveys. Stop the survey or wait for the run to close first.
1

Open the survey for editing

Go to Survey > Pulse and eNPS, open the three-dot menu (⋮) on the stopped survey, and select Edit survey.
2

Update the questionnaire

In the Questionnaire step you can:
  • Edit the question text of existing questions
  • Edit option labels, option artwork, and follow-up feedback settings
  • Add new questions using eNPS, Likert, or Short text types, or pick from the question bank
  • Enable or disable individual questions for the next run
Disabled questions show a Disabled tag and are not shown to respondents in the next run. You can re-enable them later.
Questions that have already run cannot be deleted. Disable them instead to exclude them from the next run.
3

Review the audience and schedule

The Invite step preloads the audience you selected for the previous run. Adjust the audience filters, schedule, and reminders as needed, then relaunch the survey.
Survey settings such as anonymity and report display are locked once the survey has been launched. Question edits apply to the next run only.

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FAQs

Yes. The eNPS and pulse surveys are separate templates and can be run independently or together.
The standard pulse template has 15–16 questions. Custom pulse surveys can include additional questions from the question bank or your own custom questions.
For custom pulse surveys, yes. Stop the survey, then use the three-dot menu (⋮) > Edit survey option to update questions between runs. Changes apply to the next run only. See Edit a custom pulse survey between runs.For other survey types, the question set is locked once the survey has been sent. Duplicate the survey and edit the copy if you need to adjust questions.
Results with fewer than 5 responses are displayed as “NA” in the analytics dashboard to protect respondent confidentiality.

eNPS and pulse surveys

Understand how eNPS scores are calculated and how pulse surveys measure engagement drivers.

Lifecycle surveys

Configure surveys for onboarding, exit, training, and other employee milestones.

Survey analytics

Interpret results, view heatmaps, track trends, and create action plans.