> ## Documentation Index
> Fetch the complete documentation index at: https://help-empuls.xoxoday.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Run World Kindness Day and Thanksgiving on Empuls: an admin playbook

> Carry your teams from World Kindness Day to Thanksgiving with ready-made assets: a banner, theme colours, three award badges, a Thank You Wall thread and a week-by-week plan. Download every asset.

![World Kindness Day banner](https://mintcdn.com/empuls/8e5FiVBE0DnmRbce/images/resources/kindness/kindness-banner.png?fit=max\&auto=format\&n=8e5FiVBE0DnmRbce\&q=85\&s=21b083bec4daf8e679709ddfb75af803)

World Kindness Day and Thanksgiving are two weeks apart, which makes November the easiest month of the year to get people saying thank you. This guide shows you how to use Empuls to start with small acts of kindness on the 13th and build up to a big thank-you on Thanksgiving, with ready-made assets you can use straight away.

> [!NOTE]
>
> World Kindness Day 2026 falls on Friday, November 13, and Thanksgiving on Thursday, November 26. Plan to launch on Tuesday, November 10 and wrap up on Wednesday, November 25, so your Thanksgiving rewards land before the holiday.

## What you'll do

| Play | What it drives |
| - | - |
| **1. Give your platform a warm, grateful look** | Logins and curiosity. People notice something is happening. |
| **2. Launch kindness and gratitude recognition** | Recognitions given, peer-to-peer appreciation |
| **3. Open a Thank You Wall on the social feed** | Posts, comments and reactions |
| **4. Say thanks with Thanksgiving gifting and reward points** | Reward redemptions, goodwill |
| **5. Thank everyone at once with bulk rewarding** | Reach across every team and location |

## 1. Give your platform a warm, grateful look

A seasonal look is the first thing employees see when they log in, and it reminds them to say thanks. Use the Kindness Day banner for the whole campaign. It has the greeting in the centre, so it works for any organisation. [Download the banner](https://help-empuls.xoxoday.com/images/resources/kindness/kindness-banner.png) (PNG).

### Theme colours

This harvest theme is designed to go with the banner, so you can keep it on for the whole campaign.

**Warm Cream**\
\#FFF8EE\
Background

**Deep Cocoa**\
\#3B2416\
Header

**Chestnut**\
\#6B3E26\
Secondary

**Harvest Orange**\
\#D9822B\
Accent

**Cranberry**\
\#A23B3B\
Buttons

**Golden Wheat**\
\#F2C76E\
Highlights

**How to do it**

1. On Tuesday, November 10, upload the Kindness Day banner as your home or dashboard banner and apply the colours above.
2. Switch both back on Monday, November 30.

> [!TIP]
>
> **Readability:** use white text on Deep Cocoa, Chestnut and Cranberry. On Harvest Orange and Golden Wheat, use dark text, because white is too faint.

Learn how to change the theme colours, logo and banners in [Branding](https://help-empuls.xoxoday.com/admin/platform-settings/branding.md).

## 2. Launch kindness and gratitude recognition

Seasonal awards give people a warm, low-effort reason to recognise each other. Launch one core value and two spot awards, each with its own badge: one for Kindness Day, one for Thanksgiving. Download each badge from its card and use the description shown on it.

> [card] Kindness in Action
>
> **Core value.** For the teammate who lends a hand, covers a shift or checks in on someone who needed it. Tag it on any recognition. [Download badge (PNG)](https://help-empuls.xoxoday.com/images/resources/kindness/badge-kindness-in-action.png)

> [card] Kindness Catalyst
>
> **Spot award.** For a peer whose small act of kindness made someone's day. Perfect for November 13. Peer-to-peer, no budget. [Download badge (PNG)](https://help-empuls.xoxoday.com/images/resources/kindness/badge-kindness-catalyst.png)

> [card] Grateful For You
>
> **Spot award.** For managers and leaders to recognise the people they're most thankful for this Thanksgiving, with points from their budget. [Download badge (PNG)](https://help-empuls.xoxoday.com/images/resources/kindness/badge-grateful-for-you.png)

**How to do it**

1. Create **Kindness in Action** as a core value so employees can tag it in any recognition.
2. Create **Kindness Catalyst** as a peer-to-peer spot award. It needs no budget, so anyone can give it.
3. Create **Grateful For You** as a spot award for managers and leaders, with points from their budget.
4. Upload each badge image and add the description shown above.
5. Announce Kindness in Action and Kindness Catalyst on Tuesday, November 10. Announce Grateful For You on Monday, November 16.

Learn how to create awards and core value cards in [Set up awards and core values](https://help-empuls.xoxoday.com/admin/programs/awards/set-up-awards-and-core-values.md).

## 3. Open a Thank You Wall on the social feed

One thread that runs from Kindness Day to Thanksgiving gives everyone a reason to post, comment and react, and it links back to your awards.

![Kindness Challenge post inviting photos or stories of kind acts](https://mintcdn.com/empuls/8e5FiVBE0DnmRbce/images/resources/kindness/kindness-challenge-post.png?fit=max\&auto=format\&n=8e5FiVBE0DnmRbce\&q=85\&s=c9f454b1bf33fc7bc133a6684e20b111)

[Download the Kindness Challenge post](https://help-empuls.xoxoday.com/images/resources/kindness/kindness-challenge-post.png) (PNG).

**Caption to paste**

> [card]
>
> Happy World Kindness Day! This is our Thank You Wall. Share a kind act you saw this week or a thank-you note for a colleague, and tag them. We'll keep the wall open until Thanksgiving, so come back whenever someone makes your day.

**How to do it**

1. Post the image with the caption on Friday, November 13.
2. Use **@group** to bring in whole teams, departments or locations.
3. Use **Spotlight** to feature the most heartfelt posts each week.
4. Nudge the thread again on Monday, November 23 with a Thanksgiving reminder, and give Grateful For You awards in the same thread.

Learn how to post to groups, tag with @group and create a Spotlight in [Social intranet](https://help-empuls.xoxoday.com/employees/socials/social-intranet.md).

## 4. Say thanks with Thanksgiving gifting and reward points

Turn appreciation into something people can enjoy. Send gift cards, gourmet hampers, merchandise or experiences from 10M+ rewards across 30+ categories, or add reward points people can redeem for what they like.

1. Pick a Thanksgiving-friendly reward: gourmet hampers, food delivery, home and kitchen or experiences.
2. Send it to Grateful For You recipients and the most-loved Thank You Wall posts.
3. Consider a small budget for managers to thank their teams before the holiday.

Learn how to create and send gifts in [Gifts](https://help-empuls.xoxoday.com/admin/gifts/gifts.md).

## 5. Thank everyone at once with bulk rewarding

If you want every employee to feel included, send a Thanksgiving thank-you to everyone in one go.

1. Choose who to reward: target by department, location or business unit, or upload a CSV.
2. Pick the reward or points amount and add a short thank-you message.
3. Schedule it for Wednesday, November 25, so it lands before the Thanksgiving break.

Learn how to target recipients with audience filters or a CSV in [Send gifts manually](https://help-empuls.xoxoday.com/admin/gifts/gifts.md#send-gifts-manually), and how to pick a delivery date in [Scheduled gifts](https://help-empuls.xoxoday.com/admin/gifts/scheduled-gift.md).

## Suggested plan

| When | What to do |
| - | - |
| **Tuesday, November 10** | Apply the Kindness Day banner and theme colours. Launch Kindness in Action and Kindness Catalyst and announce them on the feed. |
| **Friday, November 13 (World Kindness Day)** | Open the Thank You Wall and tag teams with @group. |
| **Monday, November 16** | Launch Grateful For You and announce it on the feed. |
| **November 16 to 20** | Spotlight the best Thank You Wall posts. Nudge quieter teams with a reminder. |
| **Monday, November 23** | Post a Thanksgiving reminder on the wall. Managers start giving Grateful For You awards. |
| **Wednesday, November 25** | Send Thanksgiving gifts and run any bulk reward so it lands before the holiday. |
| **Thursday, November 26 (Thanksgiving)** | Let the wall and the rewards do the talking. |
| **Monday, November 30** | Switch the banner and colours back. Look at how many recognitions, posts and reactions the campaign drove. |

## Checklist

* Kindness Day banner and theme colours applied
* Kindness in Action core value created
* Kindness Catalyst and Grateful For You awards created with badges
* Kindness awards announced on the social feed
* Thank You Wall posted on November 13
* Grateful For You announced
* Best posts spotlighted
* Thanksgiving gifts sent
* Bulk reward sent (optional)
* Banner and colours switched back on November 30

> [!NOTE]
>
> **Planning something bigger for Thanksgiving?** The [Empuls instant demo](https://xoxoday.navattic.com/h5c0mkp?utm_campaign=kindness_thanksgiving) walks you step by step through updating your platform's look, setting up awards, building reward campaigns and running social feed threads. For a company-wide appreciation campaign or gift hampers for every employee, talk to your account manager.

## Download the toolkit

Every asset in this guide is ready to use. Click **Download** on any card to save it.

> [card] Kindness Day banner
>
> For your home or dashboard banner, November 10 to 30. [Download PNG](https://help-empuls.xoxoday.com/images/resources/kindness/kindness-banner.png)

> [card] Kindness Challenge post
>
> For the social feed thread. [Download PNG](https://help-empuls.xoxoday.com/images/resources/kindness/kindness-challenge-post.png)

> [card] Kindness in Action badge
>
> Core value badge. [Download PNG](https://help-empuls.xoxoday.com/images/resources/kindness/badge-kindness-in-action.png)

> [card] Kindness Catalyst badge
>
> Spot award badge. [Download PNG](https://help-empuls.xoxoday.com/images/resources/kindness/badge-kindness-catalyst.png)

> [card] Grateful For You badge
>
> Spot award badge. [Download PNG](https://help-empuls.xoxoday.com/images/resources/kindness/badge-grateful-for-you.png)

> [!NOTE]
>
> For any questions or feedback, reach out to us through [Contact Support](https://xoxoday-30135.zendesk.com/hc/en-us/requests/new).
